EMANUELA (ELLA) SOFINETI
STYLIST
Specializing in Extensions, Blondes, Lived-in Colour and Bridal Styling
Services + Pricing
Q. How did you get into hair?
A. When I was a little girl my grandmother taught me how to braid my dolls hair, once I grasped the concept of braiding, I would braid everything that I could. Styling and playing with hair became something I greatly enjoyed doing, but I never imagined myself becoming a hairstylist. My mom who is my biggest supporter saw the passion I had towards hair and encouraged me to pursue a career in what I loved and made me happy.
Q. What do you love about the hair industry?
A. What I love most about the hair industry is the freedom of creativity. I want to provide a fun, safe and trusting place for all clients. Hair is so much more than just “Hair”, to have the ability to help people look and feel their best is a dream come true.
Q. What kind of hair are you known for?
A. Currently I am doing many bright and shiny blondes.
Q. What foods can't you live without?
A. Tacos and bacon are my go-to, also I love potatoes in all shapes and sizes, potatoes are heavenly.
Q. How do you spend your downtime?
A. I try to spend as much time with family and friends as I can. During summertime I spend most of my time outdoors, weather its fishing at the lake spending a day on the beach or going for a stroll to the nearest ice cream shop.
Q. What is your personal style?
A. I am fairly laid back, so my style is pretty casual.
Q. What is your fav local business?
Q. Do you have any recommended reading or watching?
A. Recently I have been obsessed with Netflix documentaries.
Q. Any past/future travel plans?
A. Traveling is another passion of mine, the world is so beautiful my goal in life is to explore as much of it as I can!
Q. Fav song or artist on repeat?
A. I can pretty much listen to anything.
Q. Fav quote or motto?
A. “Don’t worry be happy “ We all need to worry less and be happy more.
Q. Fun fact?
A. I grew up in a teeny tiny farming community in the mountains of Northern Romania. Europe and Romania in particularly is very dear to my heart.
CUTTING
Cut + Blow Dry
Includes consult, amazing scalp massage, hot tips to help you create your look at home and styling.
Extra long, thick or complex cut add $20
$80
Express Cut
Quick maintenance cut for super short/clipper cut - no blow dry
$50
styling
Signature Blowdry Style
Includes an amazing scalp massage, and blowdry style with curls or waves. If you have extensions as $20 for extra time.
$75
Special Occasion Styling
Sleek and classic, soft and boho and everything in-between. Customized styling for your special event. On clean dry hair, includes curls/waves and pinning.
$95+
NEW CLIENT SERVICES
New Client Dimensional Colour Package
Choose this package if it is your first time to GUIDE and you are looking to refresh your look and you have coloured hair (brunette, red, grey coverage etc.)
This All-Inclusive flat-rate service includes everything we are able to do in this first appointment time of 2.5 hours (colour, cut, treatments etc.). Future maintenance appointments will be planned out with your stylist.
$280
New Client Lightening Package
Choose this package if you usually receive foils, balayage, foilayage and have an overall blonde look.
This All-Inclusive flat-rate service includes everything we are able to do in this first appointment time of 3.5 hours (lightening, toning, cut, treatments etc.). Future maintenance appointments will be planned out with your stylist.
$400
Colour Correction or Transformation
For the extreme makeover! This requires a large amount of time, product and knowledge. This appointment requires an in person consultation and deposit for large block of time (5hrs+)
$120-150+/hour which will be discussed in consultation
maintenance COLOUR services
If you want to cover your greys or natural colour and want to go darker, richer or warmer. See lightening options for blonding.
Traditional Root Retouch
Maintain your colour by covering your sparkles or dull regrowth. Includes a blowdry style.
$135
Solid Colour
Maintain your colour when you have over an inch of natural regrowth and refresh your tone roots to ends.
$180+
Light to Brunette
Colour change back to a more natural or darker look with a customized service to create the best colour for you.
$210+
Join the Ginger Army
Red, copper, strawberry and more! In this colour change service we will customize to create the best colour for you.
$210+
Solid Colour and Lighter Pieces
A customized service when you are mostly one colour but want to add a few pieces for soft dimension. Includes gloss (toner) and blowdry style.
$225+
lightening
Foils, Babylights, Foilyage, Balayge, Highlights and more!
Pricing based on an average head of hair, see add-ons for additional options for your service.
The Works (half head)
Maintenance appointment with a customized half head of lightening. Includes gloss (toner) and blowdry style.
$225+
Overhaul (full head)
Maintenance appointment with a customized full head of lightening. Includes gloss (toner) and blowdry style.
$275+
Instablonde (specialized full head, maximum blonde)
A full specially customized lightening application and customized gloss (toner) to create that instagram worthy lived in blonde look.
$315+
Mini Brighten Up (hairline foil + tone)
Quick brighten up includes up to 12 foils or a few painted pieces and a gloss (toner) with blowdry.
$180+
add-ons
Additional options to add to your booked service.
extra colour $45
gloss/tone $45
express blowout with toner or treatment $55
vivid/rainbow/pastel gloss on pre-lightened hair $67.50
extra blonde $45
Kerastase fusio-dose treatment $35
Kerastase fusio-scrub treatment $15
Deluxe fusio- scrub + fusio-dose $45
extensions
These are base prices on clean dry hair.
EXTENSION page has more on cost of hair which is not included in the initial installs listed.
Wefts (sewn in aka "hand-tied" or "beaded row")
Initial install
one row/volume $150
two rows/ full $250
two+ rows/ custom $300
Maintenance
one row/volume $200
two rows/ full $300
two+ rows/ custom $350
Removal
removal with shampoo + blowdry $90
removal add-on to service $45
Tape
Initial install
$100*
Maintenance (current clients only, new clients must start with new install)
$150*
*price is based on maximum 2 packs of hair, add on $50/pack
About Me
How did you get into hair?
When I was a little girl my grandmother taught me how to braid my dolls hair, once I grasped the concept of braiding, I would braid everything that I could. Styling and playing with hair became something I greatly enjoyed doing, but I never imagined myself becoming a hairstylist. My mom who is my biggest supporter saw the passion I had towards hair and encouraged me to pursue a career in what I loved and made me happy.
What do you love about the hair industry?
What I love most about the hair industry is the freedom of creativity. I want to provide a fun, safe and trusting place for all clients. Hair is so much more than just “Hair”, to have the ability to help people look and feel their best is a dream come true.
Top 3 products available at GUIDE?
All from Kerastase- Chronologiste Youth Revitalizing Serum, Nutritive 8H Magic Night Serum and Fresh Affair Dry Shampoo.
What kind of hair are you known for?
Currently I am doing many bright and shiny blondes.
What foods can't you live without?
Tacos and bacon are my go-to, also I love potatoes in all shapes and sizes, potatoes are heavenly.
What songs/ artists do you have on repeat?
I can pretty much listen to anything!
What is your personal style?
I am fairly laid back, so my style is pretty casual.
How do you spend your downtime?
I try to spend as much time with family and friends as I can. During summertime I spend most of my time outdoors, weather its fishing at the lake spending a day on the beach or going for a stroll to the nearest ice cream shop.
What is your fav local business?
Do you have any recommended reading or watching?
Recently I have been obsessed with Netflix documentaries.
Any past/future travel plans?
Traveling is another passion of mine, the world is so beautiful my goal in life is to explore as much of it as I can!
Fav quote or motto?
“Don’t worry be happy “ We all need to worry less and be happy more.
Fun fact?
I grew up in a teeny tiny farming community in the mountains of Northern Romania. Europe and Romania in particularly is very dear to my heart.
My experience with Ella was amazing. Her knowledge, friendly vibe and welcoming spirit, allowed me to relax and feel confident in transitioning from long to short hair. She took the time to ensure my new look was easy to take care of and perfect for me. I would highly recommend her services and that of the Guide team to anyone! Thanks for a great day!
Kim Watt (google review)